Archives for Born in the Barn BLOG

3 Steps to Creating Positive Habits

As I sit here on a Friday night, I am reflecting on the first six months of 2015. What did I accomplish? Who did I help? How do I want to get better? Tomorrow will start the second half of this year. For me, it feels like New Year’s Eve. I am more motivated than ever before to grow my business and my hope is that I will inspire greatness in you as well.  As
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2 Ways to connect with an Industry Superstar

Do you know someone in your industry that is just killing it?  They are not only a great leader, but someone you aspire to be like.  When you see their social media posts or hear them speak at an event, you yourself are motivated and inspired to greatness.   You may know exactly who that person is or you may have a  list of those types of individuals in your life.  I want to talk
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PRESS RELEASE: Homes for Horses Coalition

FOR IMMEDIATE RELEASE Media Contact: Cindy Gendron: 757-932-0394; cindy@homesforhorses.org The Homes for Horses Coalition Encourages Horse Enthusiasts to Get Involved With a Local Rescue on National Make a Difference Day, October 25. (Oct. 20, 2014) The Homes for Horses Coalition, representing over 300 equine rescues and sanctuaries across the United States, is urging anyone with an interest in horses to volunteer at a local horse rescue facility during the 25th annual Make A Difference Day, the nation’s largest day
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PRESS RELEASE: Innovative Equine Therapy Company: Benefab® Products, Announces Revolutionary Pre/Post Ride Solution for Horses

September 24, 2014 A great deal of a horse’s performance falls back on how well the horse is able to mobilize pre-ride and recover post-ride.  Benefab®recently announced a line of products, which elegantly brings value to both of these areas – cutting edge, textile-based SmartTouch™ technology not only helps the horse relax and warmup, but can aid in the recovery process as well. Helping a horse feel and perform its best, is a high priority
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Using Social Media to connect with your clients

Connecting with your Clients   On a trip to Colonial Williamsburg Virginia I was greeted by amazing southern hospitality.  From the time I stepped off the airplane to checking into my hotel I was greeted by genuine, smiling faces.  The American Horse Publications conference that I was attending was outstanding.  So many great business minds were in attendance.  While at the conference we talked about the horse industry and how as a whole we could
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Marketing Tips: Creating Video for Your Horse Business

We are grateful for this amazing guest post by: Theresa Sheridan of The Branding Pen Marketing Network I’ve no doubt that many of you are already using video to promote your business and your horses. As breeders, we’ve been sending off VCR tapes of sales horses and stallions for years, right? Now we’ve graduated to DVD’s and YouTube videos. YouTube has revolutionized the way we do video for our business. Back in the day, trying
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The Life of an Entrepreneur: 5 Lessons from Sea Turtles Hatching

Picture this.  I am coming off a great weekend of horse camping with family.  My pony was a perfect gentleman in camp and on the trails.  I spent the entire weekend unattached to technology just enjoying what is sure to be the last of the nice days before a harsh Michigan winter.  It is now Monday.  I wake up before my alarm goes off and just lay in bed thinking of my VERY long to
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My Type A Personality Confession: The Life of an Entrepreneur

It was just another day of being an entrepreneur and managing my business.  The day started with a networking group, a million and seven phone calls, a meeting with a colleague, and then that final phone call before I could head off to the barn to play with my pony.  These last few weeks have been B-U-S-Y, and not just busy, but Busy with a capital B.  The last 5 years of steady networking is
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Are you on video?

Although we do not like to admit it we live in a generally lazy society.  We want everything quick, fast and like 10 minutes ago.  Would you agree? In the culture of social media you will find (if you have not already) that users are lazy as well.  Consumers tend to look at the most recent, the most interesting or the post that catches their eye at that very moment.  Video is a fantastic way
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