Archives for Born in the Barn BLOG

Marketing Tips: Creating Video for Your Horse Business

We are grateful for this amazing guest post by: Theresa Sheridan of The Branding Pen Marketing Network I’ve no doubt that many of you are already using video to promote your business and your horses. As breeders, we’ve been sending off VCR tapes of sales horses and stallions for years, right? Now we’ve graduated to DVD’s and YouTube videos. YouTube has revolutionized the way we do video for our business. Back in the day, trying
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My Type A Personality Confession: The Life of an Entrepreneur

It was just another day of being an entrepreneur and managing my business.  The day started with a networking group, a million and seven phone calls, a meeting with a colleague, and then that final phone call before I could head off to the barn to play with my pony.  These last few weeks have been B-U-S-Y, and not just busy, but Busy with a capital B.  The last 5 years of steady networking is
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Are you on video?

Although we do not like to admit it we live in a generally lazy society.  We want everything quick, fast and like 10 minutes ago.  Would you agree? In the culture of social media you will find (if you have not already) that users are lazy as well.  Consumers tend to look at the most recent, the most interesting or the post that catches their eye at that very moment.  Video is a fantastic way
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Bandaid or Triple Bypass – When to fire a client

For those of you that know me, hard work is my friend.  I have spent many a day working 12-15 hours and love every minute of it.  I owe a debt of gratitude to my clients for trusting in me to represent their company online.  These are the types of posts I really don’t like to write, but I think it an important topic to chat about. When is it time to fire a client?
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How to make a crappy first impression

Can you recall one of the worst first impressions you have ever had of someone?  Was the other person talking on their phone, checking their email, looking at the ground or giving you some flimsy handshake?  If you have been in the business world for more than a moment, you have heard the old adage that you only get one chance to make a first impression.   I was watching the Today Show this morning
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Marketing like a Rogue Cow! How to Market Your Horse Business.

Let’s take a moment and learn from a rouge cow how to better market our horse businesses.  Many of you are asking yourself how this can possibly relate to marketing and building my business.  Let me share how. Driving down country roads I often pass many pastures full of cows just eating and swishing at flies.  You know the scene.  There is nothing exciting happening and they are just there.  They have always been there. 
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Get Over Yourself! Entrepreneur Fast Track Advice

Have you ever watched Shark Tank?     It is a TV series of hopeful entrepreneurs that are requesting investors in their product or idea.  Most of the individuals that pitch their idea think they have THE  best idea EVER.  Some of the ideas are amazing over all, some are great but they have poor marketing, and others are just not so great.  This show is called Shark Tank for a reason.  The investors all
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Return on Influence – Bring MORE VALUE to your clients!

Have you ever met that person at a social function that can only talk about themselves?  How annoying is that? That is how so many businesses act online.  They post about how awesome they are, what kind of sales they have and more about them.  Those are the types of people that I refuse to do business with.  Doing business is more than making money (even if that is not a popular opinion), it is
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Arabians are such Twits….and how it relates to social media marketing

Horse crazy little girl was the way I was referred to by most of my friends when I was young.  I started out on a Pinto pony.  As we learned new disciplines together at local 4-h shows, and moved my way into a big chestnut Quarter horse gelding.  As my knowledge grew and I learned about all the different breeds – strengths and weaknesses – I knew I was a stock horse girl for life. 
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