Archives for Born in the Barn BLOG

PRESS RELEASE: Homes for Horses Coalition

FOR IMMEDIATE RELEASE Media Contact: Cindy Gendron: 757-932-0394; cindy@homesforhorses.org The Homes for Horses Coalition Encourages Horse Enthusiasts to Get Involved With a Local Rescue on National Make a Difference Day, October 25. (Oct. 20, 2014) The Homes for Horses Coalition, representing over 300 equine rescues and sanctuaries across the United States, is urging anyone with an interest in horses to volunteer at a local horse rescue facility during the 25th annual Make A Difference Day, the nation’s largest day
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PRESS RELEASE: Innovative Equine Therapy Company: Benefab® Products, Announces Revolutionary Pre/Post Ride Solution for Horses

September 24, 2014 A great deal of a horse’s performance falls back on how well the horse is able to mobilize pre-ride and recover post-ride.  Benefab®recently announced a line of products, which elegantly brings value to both of these areas – cutting edge, textile-based SmartTouch™ technology not only helps the horse relax and warmup, but can aid in the recovery process as well. Helping a horse feel and perform its best, is a high priority
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Using Social Media to connect with your clients

Connecting with your Clients   On a trip to Colonial Williamsburg Virginia I was greeted by amazing southern hospitality.  From the time I stepped off the airplane to checking into my hotel I was greeted by genuine, smiling faces.  The American Horse Publications conference that I was attending was outstanding.  So many great business minds were in attendance.  While at the conference we talked about the horse industry and how as a whole we could
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Marketing Tips: Creating Video for Your Horse Business

We are grateful for this amazing guest post by: Theresa Sheridan of The Branding Pen Marketing Network I’ve no doubt that many of you are already using video to promote your business and your horses. As breeders, we’ve been sending off VCR tapes of sales horses and stallions for years, right? Now we’ve graduated to DVD’s and YouTube videos. YouTube has revolutionized the way we do video for our business. Back in the day, trying
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My Type A Personality Confession: The Life of an Entrepreneur

It was just another day of being an entrepreneur and managing my business.  The day started with a networking group, a million and seven phone calls, a meeting with a colleague, and then that final phone call before I could head off to the barn to play with my pony.  These last few weeks have been B-U-S-Y, and not just busy, but Busy with a capital B.  The last 5 years of steady networking is
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Are you on video?

Although we do not like to admit it we live in a generally lazy society.  We want everything quick, fast and like 10 minutes ago.  Would you agree? In the culture of social media you will find (if you have not already) that users are lazy as well.  Consumers tend to look at the most recent, the most interesting or the post that catches their eye at that very moment.  Video is a fantastic way
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Bandaid or Triple Bypass – When to fire a client

For those of you that know me, hard work is my friend.  I have spent many a day working 12-15 hours and love every minute of it.  I owe a debt of gratitude to my clients for trusting in me to represent their company online.  These are the types of posts I really don’t like to write, but I think it an important topic to chat about. When is it time to fire a client?
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How to make a crappy first impression

Can you recall one of the worst first impressions you have ever had of someone?  Was the other person talking on their phone, checking their email, looking at the ground or giving you some flimsy handshake?  If you have been in the business world for more than a moment, you have heard the old adage that you only get one chance to make a first impression.   I was watching the Today Show this morning
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Marketing like a Rogue Cow! How to Market Your Horse Business.

Let’s take a moment and learn from a rouge cow how to better market our horse businesses.  Many of you are asking yourself how this can possibly relate to marketing and building my business.  Let me share how. Driving down country roads I often pass many pastures full of cows just eating and swishing at flies.  You know the scene.  There is nothing exciting happening and they are just there.  They have always been there. 
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