Learn to Love the P Word

Planning, that is!

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous!

Keeping all the aspects of an equine business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when. Even if you have a big picture plan of where you want to be in five years, you need a daily plan to get those admin tasks completed along with your marketing tasks and your content creation. It’s enough to make your head spin, isn’t it?

Daily Task List

Creating a plan of action or a daily task list will keep you organized and focused from the moment you sit down to do work. You know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to do your billing, and when to schedule your client calls.

Make Yourself a Client

As much as you want a full calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important as caring for your clients, so make your business tasks a priority, including your content creation. Blocking time is a popular way to schedule longer tasks, such as blog post writing or email marketing. Set aside an hour or two, write those posts or emails, get them scheduled, then move on to the next list item. If you block enough time, eventually you’ll start having two or three (or more!) pieces of content ready to publish at any given time, which will relieve some stress.

Eliminate Writer’s Block with a Content Creation Plan

No more sitting at the computer to write a blog post only to stare at a blank screen with no thoughts. Schedule some time on your calendar to plan out your writing, video recording, or other content creation; not only when you’ll get this done but what topics you’ll discuss. Create an editorial calendar and make note of important topics or themes. Is there a big event coming up in your city or in your niche? Write about it. Interview panelists and speakers. Find creative ways to collaborate with those companies sponsoring the event. Are you planning the launch of a digital product? Schedule special content around the launch date.

Outsource Your Content Creation

If creating content isn’t your strength, hire a writer to do it for you. But keep in mind, you still need to have a plan or an editorial calendar. This way your writer has firm deadlines to meet and you will have a stress-free outsourcing experience.

Want Some More Tips for Creating Content?

As with any marketing success, it all starts with a plan. If you are not sure where to start your plan, set up a strategy call with me to launch your plan. If you need content ideas for your equine business, snag my $27 content calendar and 52 prompts for your equine business.

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