Important Update: Facebook’s New Policy on Live Videos
Starting February 19, 2025, Facebook implemented a significant change concerning the storage of live videos. New live broadcasts can be replayed, downloaded, or shared from your Facebook Pages or profiles for 30 days, after which they will be automatically removed.
Additionally, live videos currently older than 30 days are being removed in phases. Users will receive notifications before their archival live videos are deleted, providing a 90-day window to download or transfer the content.
Action Steps for Small Businesses:
Download Existing Live Videos: Review your Facebook Live videos and download any content older than 30 days that you wish to retain.
Plan Future Content Storage: Develop a strategy for archiving future live videos, such as saving them locally or uploading them to other platforms.
Communicate with Your Audience: Inform your followers about where they can access past live videos to maintain engagement and transparency.
By implementing these marketing strategies and staying informed about platform policy changes, small businesses can enhance their marketing efforts, maintain valuable content, and continue to build strong relationships with their audience.
Why Going Live on Facebook is Great for Your Business
In today’s fast-paced digital world, engaging directly with your audience is more important than ever. Facebook Live provides a powerful, real-time way to connect, build trust, and boost brand visibility.
Here’s why going live on Facebook is a smart move for your business:
1. Instant Engagement with Your Audience
Unlike pre-recorded videos, Facebook Live allows you to interact with viewers in real-time. You can answer questions, respond to comments, and create meaningful conversations that foster a sense of community around your brand.
2. Increased Visibility in the Algorithm
Facebook prioritizes live content, meaning your live videos are more likely to appear in your audience’s feed compared to standard posts or pre-recorded videos. This helps increase your reach organically without spending extra on ads.
3. Builds Trust and Authenticity
Live videos give your audience an unfiltered, behind-the-scenes look at your business. Whether you’re showcasing a product, hosting a Q&A, or sharing a customer success story, the real-time nature of live video builds credibility and deepens relationships with your followers.
4. Drives Conversions and Sales
Facebook Live isn’t just for engagement—it’s also a great tool for selling. Businesses can showcase new products, offer exclusive deals during live sessions, and answer objections on the spot, helping convert viewers into customers.
5. Content That Can Be Repurposed
After your live session ends, the video can be saved and shared across multiple platforms, including YouTube, Instagram, and your website. This extends the life of your content and maximizes its impact.
Final Tip: Be Consistent!
Going live regularly can build anticipation and loyalty among your audience. Whether it’s a weekly Q&A, product demo, or industry update, consistency is key to keeping your audience engaged.
So, hit that “Go Live” button and start leveraging Facebook Live to grow your business today! 🚀
