If you are just starting your horse business, it can feel like an uphill battle. Many entrepreneurs are short on funds when they are beginning, and they often prioritize their horses and their care over investing money in their business. Fortunately, you can launch a marketing plan for your equine brand business without spending a dime.

[Keep in mind that this information is just to get you started. Growing and scaling your business will require you to invest money.]

There are a host of free online marketing tools that can help you unlock the creator in you and launch campaigns that inspire your audience. I will be discussing a few of these and how they benefit you in various domains. 

No Budget? No Worries

Forget anyone who says you need thousands of dollars to make a dent in the current market. While it is true that social media is saturated with companies, the best marketing campaigns are not remembered based on the money they spend but on the message they convey. If you have a winning business idea, a message that resonates with your audience, and an understanding of your ideal client avatar, you can start marketing your horse business right away using free tools.

Top Free Marketing Tools for Your Equine Brand

There are far too many tools out there to discuss all of them, so I will only mention a few that can help you cover all aspects of your marketing campaign. Let’s jump right in!

Canva

Canva is a treasure trove of digital art templates, graphic art designs, and much more. It allows even novices to create a wide range of content, including logos, brochures, social media posts, spreadsheets, presentations, cards, and videos. While there are paid tiers that open new possibilities, you can get pretty much anything done by just logging in and using the free designs and elements.

For horse business owners, you will find a host of templates to help you market your business, from newsletter designs to social media collages to even video templates. It is incredibly user-friendly, and with practice, you can be a one-person graphic design team using just Canva and your vivid imagination.

Mailchimp

When running a business, never forget the importance of email marketing. If you have ever watched one of my trainings, met me in person, or chatted with me about business, you know that email marketing is one of my absolute favorite marketing tools for an equine business. 

Emails help engage your clients, share valuable information, inform them of new products and services, and update them on your business. You don’t need an entire team of email marketers to launch an email marketing campaign, either. You just need MailChimp and an email strategy.

[For some additional FREE strategy and guidance, check out my YouTube Channel.]

MailChimp is an automated email marketing platform that offers tons of customization and templates to make each automated email campaign a success. You can personalize your emails to suit particular clients and benefit from the convenience it offers. All that in a free plan sounds too good to be true, but it’s all in your grasp.

Meta Business Suite

If you are marketing your business on Facebook and Instagram, then you may choose to use the Meta Business Suite. It is a Swiss Army Knife of all things marketing on Meta platforms. With it, you get access to business tools, advertising resources, and data to improve your marketing. You can also utilize the social scheduler to pre-schedule your social media posts.

Small horse businesses should see this as an opportunity since this tool allows you to create effective ads, promote your page, and experiment with different ad formats to see what sticks. You can even conduct marketing research by analyzing where your audiences are, what they like, and how to provide them with a tailored message.

Google Analytics

Meta Business Suite is unfortunately only limited to Meta platforms like Facebook and Instagram. If you plan to accelerate your marketing on the rest of the internet, you might find Google Analytics to be a perfect partner.

This tool acts like your very own in-house marketing analytics and business intelligence arm, giving you the information you need to fine-tune your digital strategy and elevate your horse brand. You can keep an eye on the number of visitors your website gets, optimize it for your users, and measure the effectiveness of your marketing.

HubSpot

HubSpot is a haven for entrepreneurs and equine business professionals because it offers a wealth of resources, like courses and tools that can help you take your brand to the next level. Key among these is the HubSpot CRM, a 100% customer relationship manager that enables you to keep your clients close.

The CRM allows you to track and analyze your business performance in an easy-to-understand dashboard and stay connected with up to 1,000 different contacts. You can schedule meetings with clients, chat with them, and use the new AI features to optimize your business communication. All that for just a moment of your time.

[Keep in mind that free isn’t always the goal. Finding the best platform to support your horse business and ensure you’re ready for fast growth is optimal. Although it is not free, it is THE BEST, and that is why I recommend starting with Horse Business Manager. This platform is built FOR horse people BY horse people. You can schedule a free demo HERE. Also, you can learn more about the benefits of the platform HERE in this YouTube video.]

Bet on Yourself!

Now that we’ve covered some of the best free marketing tools for your horse business, it’s time to dive in and find out what will work best for you, considering your current situation and your growth goals.  However, don’t forget that these are mere tools, and the real stars of the show are you, your equine brand, and your horses. Tools exist to help you, but you must make your business the best it can be to be able to take it to the top. 

Not sure what to do next? We can help. Schedule your complimentary discovery call today.