Staying ahead in the marketing game means keeping your website fresh, optimizing your social media strategy, and embracing the power of collaboration. This week, we’re diving into three crucial topics:
- 10 Reasons It May Be Time for a Website Redesign
- The Best Time to Post on Facebook in 2025
- Why Collaboration Over Competition Always Wins in Equine Business
Let’s break it all down!
10 Reasons It May Be Time for a Website Redesign
Your website is often the first impression potential clients have of your business. It might be time to refresh your online presence if it’s been more than five years since your last major update.
Here are 10 key signs it’s time for a redesign:
1. It’s Been Over 5 Years Since Your Last Overhaul
The digital world evolves quickly. If your website is outdated, users may struggle with navigation, and new visitors might not take your business seriously.
2. Your Branding Has Changed
If you’ve updated your brand colors, fonts, or messaging, your website should reflect those changes to ensure a consistent brand identity across all platforms.
3. Your Design is Outdated
Did you know 48% of people judge a business’s credibility based on its website design? First impressions matter, and modern, sleek designs create trust and engagement.
4. Your Website is Slow
Today’s users won’t wait for a sluggish website to load. A slow site frustrates visitors and increases bounce rates. A redesign can significantly improve speed and usability.
5. Your Website Isn’t Ranking in Google Searches
If your site isn’t optimized for SEO, it might not appear in search results. A redesign can improve your structure, speed, and content to boost organic traffic.
6. Visitors Aren’t Taking Action
If your site has a high bounce rate and low conversions, your messaging or layout may be unclear. A refresh can enhance navigation and encourage action.
Takeaway: If you answered “yes” to several of these questions, don’t wait—a refreshed website could be the key to your next business breakthrough!
The Best Time to Post on Facebook in 2025
Are you posting at the right time? Facebook’s algorithm changes constantly, and timing can make a huge difference in how much engagement your posts get.
So, when is the best time to post in 2025?
🔹 Many experts say 9 AM is a great time, but results vary.
🔹 Some brands see success on weekends, while others perform best on weekdays.
🔹 Later’s social team found that 6 AM – 12 PM PST is the sweet spot for engagement.
How to Find YOUR Best Time to Post
Because every audience is different, you need to analyze your own data:
✅ Use Facebook Insights – Look at when your audience is most active.
✅ Test different posting times – Experiment and track results.
✅ Consider time zones – If you serve multiple regions, adjust accordingly.
The key is consistency—once you find your optimal posting time, stick with it to train the algorithm.
READ MORE ON THE ALGORITHM HERE
Podcast: Why Collaboration Over Competition Always Wins in Equine Business
“Although competition promotes performance, collaboration promotes learning.” – Marvin Marshall
Many equine business owners hesitate to collaborate because of a scarcity mindset—the fear that if someone else succeeds, there’s less success available for them. But the truth is:
✅ Collaboration fosters growth. When equine businesses work together, they expand their reach and create more opportunities.
✅ Your mindset shapes your success. Instead of viewing others as competition, see them as potential partners.
✅ Your audience benefits. Customers appreciate brands that lift each other up rather than compete with negativity.
How to Embrace Collaboration
🔹 Engage with similar businesses on social media – Share, comment, and build relationships.
🔹 Look for cross-promotional opportunities – Partner with another business to offer special deals or co-host events.
🔹 Join industry communities – Networking can lead to unexpected partnerships and growth.
When you stop seeing competition as a threat and start embracing collaboration, you’ll open doors to greater success, visibility, and impact in the equine industry.
LISTEN IN TO THE FULL PODCAST EPISODE
Final Thoughts & Recommendations
✅ Website redesigns ensure you stay ahead in a competitive market.
✅ Posting at the right time on Facebook can significantly boost your engagement.
✅ Collaboration is a game-changer for business growth and industry impact.
If you are considering a website redesign, we recommend Theresa at Cowgirl Media.
If you would like to use a scheduler that is MUCH easier to use the Meta Business Suite, you want to try Later.com.
Need a GREAT equestrian podcast to listen to? You want to tune in to How To Market Your Horse Business with my good friend Denise at Stormlily Marketing.
