Running a small business is no joke.
You’re not just the CEO. You’re the sales department, marketing director, social media manager, customer service rep, and probably the one buying the coffee, too. With all that on your plate, the last thing you need is to constantly reinvent the wheel every time you need a new social post or email.
And yet, that’s exactly what most small business owners are doing.
Every single week, you pour your heart into creating one great piece of content—a powerful Facebook post, a high-performing Instagram story, a killer email. Then you post it… and never touch it again.
Let me be clear: You are sitting on a goldmine.
That one post that got amazing engagement? That story that had people DMing you for more info? That email that got a 40% open rate?
It deserves a second (and third and fourth) life. Because when you repurpose content for marketing, you’re not being lazy—you’re being smart.
Why Repurposing Content Is the Smartest Marketing Strategy You’re Not Using Enough
At Yellow Barn Media, we work with business owners who wear all the hats, and we get it: Time is your most limited resource. That’s why I, Jamie Samples, teach my clients and students that repurposing content isn’t cheating the system; it’s maximizing it.
Think about your audience for a minute:
Most people don’t see everything you post.
Algorithms don’t guarantee your content gets shown.
People need repetition before they take action.
So instead of creating brand-new content from scratch every time you post… what if you squeezed every bit of juice out of what’s already working?
Here’s How It Works (Real-World Example)
Let’s say you wrote a Facebook post that got a ton of comments and shares about how your product helped a customer solve a problem.
Here’s how you could repurpose it:
- Email it to your list with a subject line like “This Changed Everything for Her.”
- Turn it into a Reel or short video where you tell the story to the camera.
- Pull a quote and create a branded graphic for Instagram.
- Use it in your product page or as a testimonial.
- Create a Pinterest pin or blog post expanding on the theme.
One idea. Five uses. Minimal effort, maximum reach.
What to Look For When Choosing What to Repurpose
- High engagement posts (likes, shares, saves, comments)
- Emails with high open or click rates
- Stories that sparked replies or questions
- Testimonials or client wins.
- Social posts that tell a story or share a transformation
Jamie’s Rule of Thumb: The 3×3 Repurposing Method
At Yellow Barn Media, we teach our clients to take 1 core piece of content each week and repurpose it in 3 different ways across 3 platforms.
It might look like this:
- Instagram Carousel > Email Story > Facebook Post
- Blog Excerpt > LinkedIn Thought Piece > Instagram Caption
- Reel > IG Story with Poll > Pinterest Idea Pin
This strategy builds consistency without burnout.
The Easy Win (What You Can Do Today)
Pick your highest-performing post or email from the last month.
Then ask yourself:
- Can I turn this into a story post on Instagram?
- Can I film myself saying this as a Reel or TikTok?
- Can I expand on the idea in a blog or newsletter?
Choose ONE repurposing method today and post it.
That’s your easy win.
No need to spend hours creating something new when you already have gold waiting to be mined.
Need help figuring out what to repurpose or how to turn your best content into a lead-generating machine? That’s what we do at Yellow Barn Media. Schedule a content strategy session and walk away with a month’s worth of ideas in under an hour.
Ready to stop wasting your best work?
Let’s turn your existing content into serious momentum.
