Marketing your small business can feel like a never-ending puzzle. You post on social media when you remember, send an email every once in a while, and try to keep up with the latest trends—but it never quite feels effective.
The truth? The #1 marketing mistake small business owners make is inconsistency.
When your marketing efforts are fragmented—posting sporadically, switching strategies too often, or not following through—you waste time, energy, and potential sales.
The good news? This is fixable!
In this post, we’ll break down why inconsistency hurts your business and how to create a simple, sustainable marketing strategy that works.
Why Inconsistent Marketing Is Hurting Your Business
If you’ve ever felt like your marketing isn’t working, it might not be because of your product, audience, or message. The real issue is often a lack of consistency. Here’s why that matters:
- You’re Harder to Find – Search engines and social media algorithms favor consistency. When you post sporadically, your reach and visibility decrease.
- Your Audience Forgets About You – If potential customers don’t hear from you regularly, they won’t remember you when they need what you offer.
- You Struggle to Build Trust – People buy from brands they trust. A reliable presence builds credibility, while an inconsistent one creates doubt.
- You Waste Time and Effort – Without a clear strategy, you might feel like you’re always scrambling for what to post or share next—leading to burnout and frustration.
So, how do you fix it? By creating a simple, repeatable marketing strategy.
The Fix: A Simple, Sustainable Marketing Plan
Here’s a step-by-step approach to getting your marketing on track without feeling overwhelmed:
Step 1: Choose Your Core Marketing Channels
Instead of trying to be everywhere, focus on the platforms that make the most sense for your business. For equine business owners and small business entrepreneurs, the best places to start might be:
✅ Facebook & Instagram – Great for engagement and community building.
✅ Email Marketing – Essential for nurturing leads and staying top of mind.
✅ Your Website & Blog – Your marketing hub where people can learn more about your business and contact you.
Step 2: Create a Simple Posting Schedule
Marketing works when it’s consistent, not chaotic. Start with a plan you can stick to:
📅 Social Media – Post 3-4 times per week (use scheduling tools like Meta Business Suite or Later).
📅 Email Newsletter – Send 1-2 monthly emails with value-driven content.
📅 Blogging – Write a new post at least once a month (like this one!).
Pro Tip: Batch your content in advance to avoid last-minute scrambling.
Step 3: Use the “Wagon Wheel” Approach
Think of your marketing like a wagon wheel (something we love at Yellow Barn Media!). Your website is the hub, and all other marketing efforts—social media, email, SEO, and advertising—are the spokes leading people back to it.
Instead of posting random content, use this system:
🔹 Post on social media → Drive traffic to a blog post.
🔹 Send an email → Share helpful content + promote a special offer.
🔹 Write a blog post → Optimize for SEO and share it across platforms.
This creates a connected, efficient marketing system that doesn’t feel like a scattered mess.
Step 4: Track What’s Working and Adjust
You don’t need to be a marketing expert to see what’s working. Use simple tools like:
📊 Facebook & Instagram Insights – See what posts get the most engagement.
📊 Google Analytics – Track how visitors find your website.
📊 Email Open Rates – Find out what content resonates with your audience.
If something isn’t working, tweak it—but don’t give up too soon! Consistency is key.
Final Thoughts: Small, Consistent Efforts Win Every Time
You don’t need to do everything, but you do need to show up consistently. Start small, create a system, and stick with it. Over time, these efforts will build momentum and grow your equine business with confidence.
If marketing feels overwhelming or you’re unsure where to start, let’s chat! I’d love to help you create a simple, stress-free marketing plan tailored to your business.
📅 Schedule a FREE 15-minute discovery call with Jamie Samples today! Click here to book your call.
Together, we’ll identify what’s working, where you need support, and how to take the next steps toward a marketing strategy that finally feels manageable.
