Business owners & entrepreneurs have it tough. Even getting through the week can be a challenge because not only do you have to manage your business, but you also need to equestrian marketing yourself on social media, deal with clients, maintain your health, & take care of friends & family. To make the grind easier, here is a 7-day social media plan for Equine business growth that you can use right away!

While these small business marketing tips can be used by virtually anyone, I will focus particularly on equine or horse business marketing. So, if you were feeling frustrated by not having a clear calendar of social media posts, perhaps this little plan will help.

Follow this 7-Day Social Media Plan

This 7-day social media plan lays out some post ideas & engagement techniques that you can use to take your brand.

Monday – Brand awareness

You should start the day by reminding people who you are. This entails sharing your story & talking about why you started your horse business in the first place. Communicate your values & efforts to your clients in a friendly & approachable way. You might go one step further & give people a brief glimpse of your stables or facilities.

It’s good practice to highlight your logo & brand colors here so people can recognize you. Additionally, consider adding branded hashtags consistently, like #YourHorseBusinessName or #SmallBusiness. Lastly, as a way to engage people, end with a question like, “What’s your favorite horse breed? “Remember that this stage is all about planting seeds for the future.

Tuesday – What makes your business unique?

On Tuesday, talk about what makes your business unique & different from your competitors. I would advise giving a small spotlight on your training methods & horse care routines or talking about your mission & how you are taking steps to realize it.

At this stage, you are still cultivating engagement, so don’t be disheartened if you’re not getting as much engagement as you expected. It’s all part of the process, but you should continue posting & engaging people. Sharing a photo carousel depicting your horses would go a long way to endear yourself to your clientele.

Wednesday – What services are you offering?

On Wednesday, explain your business in more depth by talking about your products & services. Post a reel showing different services, be they riding lessons, grooming, or any other boarding. This would also be a good time to highlight any discounts, special offers, or seasonal packages you are currently offering.

The most important thing to do for posts like these is to use strong & actionable calls to action or CTAs. These encourage your audience to take a desired step, like purchasing a service, booking an appointment, or sending a message. Talk about what you are offering beyond the product & talk about its benefits. At the end, clearly mention the CTA, like “Book your slot today.”

Thursday – Share some tips & advice with your audience

Sometimes, your client will not approach you directly. If that happens, you might need to take a step further & share some tips & practical advice that they can use to solve their problems. Sharing insights helps build trust & establishes your authority on the subject. Some content ideas might entail sharing grooming hacks, preparing for riding lessons, & even fun facts!

Make sure to complement your written content with an easy-to-read infographic or short-form video. In the end, ask your audience what topics they would like to see next week & create a feedback loop, so you have a steady stream of new content ideas. Posts like these have a high potential for shares & savings, so make sure your content is actionable & clear.

Friday – Don’t be afraid to share personal stories & insights

People warm up to brands not necessarily because of their products but because of their stories. So, to cultivate a strong & loyal following, don’t hesitate to share some personal experiences, hopes, & insights. Talk about the moment you fell in love with horses, or share what your journey as a business owner has taught you.

Being vulnerable is a great way to build trust. Authenticity is fundamental, so add a short, candid picture of yourself living your life as normal. This small slice of life will create an emotional connection with your audience & strengthen the relationship you’re building with them.

Saturday – Talk about client testimonials & reviews you received

Another tried & tested strategy to build trust is to share some client reviews or testimonials you have received. With the permission of your client, share their review & add a shot of the horse you worked with.

If possible, tag them with their permission & thank them for the feedback. For future testimonials, it is worth a shot to create a branded testimonial template. This will add a layer of consistency to your posts.

Sunday – Analyze your performance

On Sunday, hold off posting and, instead, look inward & analyze your performance over the week. Be honest with yourself & determine what worked & what didn’t. You can use social media metrics to evaluate the performance of each post & calculate any conversions.

Using the insights you gained, you can keep improving & make each week’s calendar more impactful than the last. Hopefully, this small plan was enough to help you start posting about your equine marketing on social media. Have faith in yourself, & remember to be persistent & consistent. After that, it’s only a matter of time. Good luck!