Did you know that word-of-mouth marketing is the most effective form of advertising? 92% of people trust the recommendation of their family and friends over other forms of advertising.

Have you heard of this little social media platform called Facebook *insert giggle here… Facebook is a giant, we all know that, right? Over the course of the last few years, the platform has been deep in scandal from major censorship to data breaches and much more (don’t get me started…lol).

Email marketing can sound intimidating or mundane, but in fact, it is a simple practice that has the potential to grow any brand. Small equine businesses can raise their profits just by implementing these simple steps into their marketing strategy.

Ah, the infamous hashtag! How can a slew of words with no spaces and a little pound sign affect your post’s ability to be successful and reach the masses?  

Well if you are like most people, keeping up with the new algorithms is a rather daunting task amidst all the other platforms and behind-the-scenes tasks of a small business owner.

Within the last 48 hours, there have been hundreds, if not thousands, of posts on my Facebook feed sharing that they are leaving Facebook and headed to MeWe.

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of an equine business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when.

You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peek at a time will go far in pushing you toward expert status.

Relationships are everything. Business owners everywhere seek new marketing tactics frequently to find new ways to tell the world about their mission, products or service.