Using Facebook to Grow Your Equine Business

Have you heard of this little social media platform called Facebook *insert giggle here… Facebook is a giant, we all know that, right? Over the course of the last few years, the platform has been deep in scandal from major censorship to data breaches and much more (don’t get me started…lol).
7 Email Marketing Tips to Grow Your Equine Brand

Email marketing can sound intimidating or mundane, but in fact, it is a simple practice that has the potential to grow any brand. Small equine businesses can raise their profits just by implementing these simple steps into their marketing strategy.
HASHTAGS: How to Find and Use Them Properly in Your Social Media Strategy

Ah, the infamous hashtag! How can a slew of words with no spaces and a little pound sign affect your post’s ability to be successful and reach the masses?
4 Key Strategies to Keep Instagram Simple and Effective

Well if you are like most people, keeping up with the new algorithms is a rather daunting task amidst all the other platforms and behind-the-scenes tasks of a small business owner.
MeWe: The Why and the How for Small Business

Within the last 48 hours, there have been hundreds, if not thousands, of posts on my Facebook feed sharing that they are leaving Facebook and headed to MeWe.
Learn to Love the P Word

Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of an equine business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when.
Ramp up Your Exposure: Get Expert Status Fast

You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peek at a time will go far in pushing you toward expert status.
Why Relationship Marketing Matters for Your Small Business

Relationships are everything. Business owners everywhere seek new marketing tactics frequently to find new ways to tell the world about their mission, products or service.
Three Strategies for Building Relationships Offline

With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time-consuming to engage from your computer than it is to attend real-life functions and talk to people in your community.