The Power of Visuals in Your Marketing Strategy
It’s said that a picture is worth 1000 words. When it comes to marketing, this statement could not be more true. Marketers have always used images to create meaningful connections with their customers.
WOM: Word of Mouth Marketing for Your Equine Business
Did you know that word-of-mouth marketing is the most effective form of advertising? 92% of people trust the recommendation of their family and friends over other forms of advertising.
Using Facebook to Grow Your Equine Business
Have you heard of this little social media platform called Facebook *insert giggle here… Facebook is a giant, we all know that, right? Over the course of the last few years, the platform has been deep in scandal from major censorship to data breaches and much more (don’t get me started…lol).
7 Email Marketing Tips to Grow Your Equine Brand
Email marketing can sound intimidating or mundane, but in fact, it is a simple practice that has the potential to grow any brand. Small equine businesses can raise their profits just by implementing these simple steps into their marketing strategy.
HASHTAGS: How to Find and Use Them Properly in Your Social Media Strategy
Ah, the infamous hashtag! How can a slew of words with no spaces and a little pound sign affect your post’s ability to be successful and reach the masses?
4 Key Strategies to Keep Instagram Simple and Effective
Well if you are like most people, keeping up with the new algorithms is a rather daunting task amidst all the other platforms and behind-the-scenes tasks of a small business owner.
MeWe: The Why and the How for Small Business
Within the last 48 hours, there have been hundreds, if not thousands, of posts on my Facebook feed sharing that they are leaving Facebook and headed to MeWe.
Learn to Love the P Word
Are you a naturally organized person? Did you get that special organizing gene at birth? I’m jealous! Keeping all the aspects of an equine business organized and running smoothly is difficult at best, especially if you don’t have a system or a plan of what to do when.
Ramp up Your Exposure: Get Expert Status Fast
You have seen it happen on TV when a new show is coming – teasers, sneak peeks and little bits of information come out about the show. Becoming known as an expert in your niche is a lot like that. A little sneak peek at a time will go far in pushing you toward expert status.