It’s said that a picture is worth 1000 words. When it comes to marketing, this statement could not be more true. Marketers have always used images to create meaningful connections with their customers.

Did you know that word-of-mouth marketing is the most effective form of advertising? 92% of people trust the recommendation of their family and friends over other forms of advertising.

Have you heard of this little social media platform called Facebook *insert giggle here… Facebook is a giant, we all know that, right? Over the course of the last few years, the platform has been deep in scandal from major censorship to data breaches and much more (don’t get me started…lol).

Email marketing can sound intimidating or mundane, but in fact, it is a simple practice that has the potential to grow any brand. Small equine businesses can raise their profits just by implementing these simple steps into their marketing strategy.

Ah, the infamous hashtag! How can a slew of words with no spaces and a little pound sign affect your post’s ability to be successful and reach the masses?  

Well if you are like most people, keeping up with the new algorithms is a rather daunting task amidst all the other platforms and behind-the-scenes tasks of a small business owner.

Within the last 48 hours, there have been hundreds, if not thousands, of posts on my Facebook feed sharing that they are leaving Facebook and headed to MeWe.